Let’s Create 

Like any project, communication is the foundation for future success. From day one, we work with you to better understand your company and/or organization’s unique ethos and value proposition, as they’ll guide our website development process.

It’s important that we get to know our clients, so we know the best way to share their story with the world.

The Process 

While every project is unique, each one will follow these 6 steps:

  1. Initial Consultation & Strategy Session

  2. Website Design & Development

  3. Team Feedback - 1st Round of Revisions*

  4. Soft Launch - 2nd Round of Revisions*

  5. Website Launch

  6. Maintenance**

    *step depends on client

    **maintenance packages differ per client

Please note that each step and the overall project’s estimated time can be expedited per the wishes of the client.

Step 1

Initial Consultation & Strategy Session

(2-4 days)

The initial consultation call will explore what the client’s current online presence looks like and where they’d like it go. It will also be a great space for the client to share with us what story they want to share with the world.

From here, we’ll do some market research and schedule a strategy session follow-up call. On this call, we’ll share with the client our finalized project proposal - including timeline, budget, payment options and other project related details.

The strategy call gives us the opportunity to share with the client how we understand their value proposition and unique story and provides them the opportunity to tweak the finalized project proposal before moving forward.

It’s after this step that the client will be invoiced for 50% of the project’s total cost, so that we can begin step 3 and start creating a new website.

Step 2

Website Design & Development

(5-7 days)

After losing countless hours updating and designing on Wordpress, we knew there had to be another way to create websites. This is why we use Squarespace.

As part of the Squarespace platform, Each website we create comes with the following:

  • Unlimited Hosting - No limits on a site’s bandwidth or storage

  • Lightning Fast Content Delivery - Global CDN

  • Unrivaled Uptime & Reliability - DNS partners provide enterprise-grade traffic routing/uptime

  • SSL Certification - 2018 bit SSL certificates included

  • DDoS Protection - Safeguards you from malicious traffic, etc

  • Built in Security - Protects you from malware and other external damaging plugins

Aside from the technical bonuses, Squarespace’s templates are modern, user-friendly and unrivaled. With every website, we customize code to go beyond the standard platform templates to meet our clients’ needs.

Our websites are driven by our clients’ stories and once they’ve been created, we look to them to make tweaks, edits, and improvements in the following steps.

Step 3

Team Feedback - 1st Round of Revisions

(5-7 days)

Once the website is ready to be polished, we’ll share a private access link with you and your team so you can review it and make sure it aligns with your company or organization’s ethos. This process will include a Google Form (survey) designed to gain feedback on all aspects of the site.

This survey will ask questions of the team to elicit their honest feedback on the functionality, flow and usability of the website. We’ll use this information to ensure that our website’s launch goes well.

It’s important that as many team members as possible share their opinion, as it will be the website on their email and business cards.

Step 4

Soft Launch - 2nd Round of Revisions

(4-6 days)

Once your team has reviewed the website and offered their feedback, we’ll ask that you invest another 4-6 days by sharing a private access link of the website with your close friends, family and industry colleagues to get their feedback. Often times, they’ll see things that need improvement that we won’t see - either because we assume people know what XYZ is or because we’ve been too close to the project.

The team at Emperador Clothing gained invaluable insight about their website’s functionality, ease of use and intuitive design from the feedback they received from family, friends and other industry colleagues. Feedback that ensured that their website launch surpassed expectations and didn’t leave them with clients saying, ‘the contact link didn’t work!’, etc.

Having a soft launch isn’t necessary but we recommend it to all our clients. Not adding to a website’s development process can expedite the launch time, which is why we leave this up to the client’s judgement. We’ll always highly recommend this step, as we believe in measuring 10Xs and cutting once, but can do without this step per the go-ahead from the client.

Step 5

Website Launch

(1-2 days)

Finally, we’ll launch the website to the public and rest easy because it’s gone through many rounds of revisions and feedback. The website will now be ready to share across all your social media accounts, email lists and in all new literature, etc.

Should any minor errors have snuck through our revision process, we’ll address them as they arise. This is the reason the website launch step has a 1-2 day estimated time range.

Moving forward, let’s discuss our maintenance options as the website should be a reflection of what your company or organization does today and what you will do tomorrow.

Step 6

Maintenance - Keeping It Fresh

After the launch and now that it’s live, the website is still going to need some continuous TLC - adding new photos, changing menu items, offering seasonal or holiday related discounts, updating blogs, adding or deleting no longer relevant sections, etc.

Included in each project’s price are 3 hours of 1-on-1 time between the client and our team to ensure that each client is able to make updates, as they see fit. For many this ‘DIY Plan’ is ideal. For many of our clients, they’ll chose to fore-go this 1 -2 hour informational hand-off session as there just aren’t enough hours in the day to worry about keeping their website up-to-date.

With our clients in mind, we have designed maintenance packages that can be tailored to your website’s specifications:

DIY Plan

You leverage knowledge learned in the 1-2 hour 1-on-1 time with the 24/7 customer care provided by Squarespace for Circle Members ( Impact 90 is a Circle Member and as our client you’ll benefit from this membership’s care plan) to edit, update and keep your website fresh.

Pay-As-You-Go Plan

Billed at $70 an hour, with a minimum of .5 hours per maintenance/update support inquiry, we are always available to help you grow your online presence. If you’re not sure how many hours or potential support you may need from us, this is a solid option.

Packages Plan

For the small business owner who’s already juggling a lot of plates and also knows how many hours of support they’re going to need, this plan is ideal.

For many of our clients, having 5,10 or 15 hours of our dedicated attention a month is a real bonus, as it allows them to focus on their unique products and/or services.

The following bundle options are 58% cheaper per hour than our Pay-As-You-Go Plan hourly rate and can be billed either monthly or on a one-time basis:

  • Up to 5 hours - $149

  • Up to 10 hours - $299

  • Up to 15 hours - $449

As we move closer towards the launch date and completion of Step 5, we’ll work with you to find the maintenance program that will work best.

Project Timeline

On average, it will take between 2 - 4 weeks to properly create our client’s a website. Each step’s time, as shown above by a range of days, is an average estimation of how long it will take to complete each phase of the website creation process.

As many of our clients are small business owners, the difference of a week can mean a lot to their bottom line. If you’re interested in a faster turn around, we’ll work with you to make it happen.

If a client can produce their own content (copywriting, photos, videos, client testimonials, descriptions of service, product details, etc) and provide their own branding (logo, font options and color palette preferences), we will work with them to expedite the project.

Expediting the project will have an extra cost that will be discussed with the client during the strategy session conversation.

Invest In Your Story

Competitive & Transparent Pricing

We believe that you should only pay for what you need, so you get exactly what you want.

Our pricing structures is as follows:

  • $425 per page for websites between 1-5 pages

  • $375 per page for websites between 6-10 pages (12% discount)

  • $325 per page for websites between 11-15 pages (24% discount)

  • $275 per page for websites between 16-20 pages (35% discount)

  • $225 per page for websites with over 20 pages (47% discount)

We designed our pricing structure to be transparent and flexible to fit each one of our clients’ website needs.

Opportunity Cost

What’s the cost associated with not having a website? Having an out of date website? Have a non-mobile-friendly website? Having a website that doesn’t reflect your company or organization’s story? Would you buy the product or service you’re selling based just off a visit to your website?

We’ve heard first-hand from our clients that the investment to create a website with IMPACT 90 is minuscule when compared with the value-added from having a beautiful, modern website!

Speaking of our clients, let’s go check out their websites.